The play
How to work this one.
Why this one
Family-owned and run, with one commercial decision-maker across Anse Chastanet and Jade Mountain, so one meeting covers both.
Likely pressure points
Its home page shows up to 35 percent off on an all-inclusive basis, so it already discounts in public. Rooms have no kitchens, so seven nights must rest on the estate itself. The key count is not confirmed.
Opening note and meeting plan
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Karolin, I will be in St. Lucia in December and would like to show you how a private member channel could help your soft weeks at Anse Chastanet, with no public rate. Could we meet for fifteen minutes?
Meeting plan: start with their soft weeks and how they fill them today. Show how password-protected member distribution keeps any rate out of public view. Walk through seven-night, non-refundable stays and the static net rate of about 37 to 40 percent off BAR / Best Available Rate, before taxes. Keep to As-Used inventory, agree return provisions by season, and set one test block.
One-page brief for this resort →
The resort's own site →