36 keys · Soufrière and the south loop
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36 plunge-pool suites run by the Coconut Bay team, already promoted to advisors on seven-night stays, so your stay length is familiar here.
The company says rates are heavily discounted all year, and this past summer it offered advisors a bonus per seven-night stay. Ask whether a similar offer runs now, since a private channel could replace that cost on some weeks. Its own closure dates are not confirmed.
Raise it inside the Coconut Bay meeting as a small add-on: a few suites, As-Used, in the lowest weeks.
Natalia Greene: Vice President, Sales & Marketing (Coconut Bay and Serenity) (public source, June 2026)
Mark Adams: President and CEO / Chief Executive Officer, Coconut Bay Beach Resort & Spa (public source, October 2026)
Natalia, when we meet about Coconut Bay I would like to include Serenity. A few suites in the softest weeks, shown only to our members, may fit alongside your advisor program.
Meeting plan: start with their soft weeks and how they fill them today. Show how password-protected member distribution keeps any rate out of public view. Walk through seven-night, non-refundable stays and the static net rate of about 37 to 40 percent off BAR / Best Available Rate, before taxes. Choose As-Used or Guaranteed inventory, agree return provisions by season, and set one test block.
Vice President, Sales & Marketing (Coconut Bay Beach Resort & Spa and Serenity at Coconut Bay)
Resorts on your list: Coconut Bay Beach Resort & Spa, Serenity at Coconut Bay.
Full profile →President and CEO / Chief Executive Officer
Resorts on your list: Coconut Bay Beach Resort & Spa, Serenity at Coconut Bay.
Full profile →“If we could give more than 5 stars, we would. Best vacation ever! Though the facilities are lovely, the location is super convenient, and the island is beautiful, the staff at Serenity are what takes it to the next level. Ali was the most amazing and thoughtful butler who planned every day for us…”
| Fact | Value | Status and source |
|---|---|---|
| Own website | https://www.serenityatcoconutbay.com/ | Checked against a public source · Source |
| Address | P.O. Box 246, Eau Piquant, Saint Lucia | Checked against a public source · Source |
| District | Vieux Fort (Eau Piquant) | Checked against a public source · Source |
| Keys | 36 | Checked against a public source · Source |
| Product | 36 plunge pool butler suites, couples only | Checked against a public source · Source |
| Ownership | Same ownership as Coconut Bay (Gary 'Butch' Hendrickson) is implied; legal entity not confirmed | Indicated by a public source; confirm · Source |
| Management | Coconut Bay management (sister resort Coconut Bay Beach Resort & Spa) | Checked against a public source · Source |
| Brand or flag | independent | Checked against a public source · Source |
| Interval International | Not on Interval's public St. Lucia directory | Checked against a public source · Source |
| RCI / Resort Condominiums International | Not in the RCI / Resort Condominiums International directory we could read | Indicated by a public source; confirm |
| Operating status | Operating | Checked against a public source · Source |
| Public contact | 877-252-0304; 758-459-6064 | Checked against a public source · Source |
| Sample week | What the resort keeps | Taxes and source |
|---|---|---|
| Peak: March 6 to 13, 2027. Plunge Pool Butler Suite | Public price $11,891. An OTA / Online Travel Agency at 15% to 25% commission leaves $8,918 to $10,107. The Interval net at 37% to 40% off leaves $7,135 to $7,491. | Taxes as shown on the page Read November 8, 2026. |
| Shoulder: June 5 to 12, 2027. Plunge Pool Butler Suite | Public price $10,841. An OTA / Online Travel Agency at 15% to 25% commission leaves $8,131 to $9,215. The Interval net at 37% to 40% off leaves $6,505 to $6,830. | Taxes as shown on the page Read November 8, 2026. |
| Low week | Booking.com showed no seven-night price for the sample weeks. | Nothing read |
| Kind | What it says | When and source |
|---|---|---|
| Reviews, last ninety days | 3 Google reviews with text in the last 90 days. Most mentioned: Service and staff (3), Food and drink (3), Value for money (1). Flags: New building or renovation (0), Quiet or closed weeks (0), Dining spend or meal plans (0). | Google reviews saved November 2 to 8, 2026 |
| News | US$14 million resort-wide renovation at Coconut Bay to finish October 2026; new agent incentives for Canada. | June 2026 · Source |
| Public offer | Advisor Double Bonus rewards of up to $150 per seven-night stay at Serenity; resorts say rates are heavily discounted all year | booked Jun 1 to Aug 31 2026, travel through Jun 30 2027 · Source |
| How it sells | Travel advisors, Air Canada Vacations, direct; seven-night Aeroplan promotions | Date not stated · Source |