The play
How to work this one.
Why this one
Independent all-inclusive with 30 keys. It has run seven-night summer offers, so your stay length already appears in its own sales.
Likely pressure points
The current public offer is 20 percent off for travel from March to August next year. The team page gives first names only, and the general manager named in July last year is not on it, so confirm who holds that job.
What to lead with
Call the main line and ask for Judith, the Managing Director. Offer As-Used in summer weeks, matching its own seven-night dates.
Opening note and meeting plan
Tap a paragraph once to select all of it, then copy.
Judith, I will be in St. Lucia in December. East Winds has run seven-night summer offers, and our members book exactly that stay, in a private channel with no public rate. Could we meet for fifteen minutes?
Meeting plan: start with their soft weeks and how they fill them today. Show how password-protected member distribution keeps any rate out of public view. Walk through seven-night, non-refundable stays and the static net rate of about 37 to 40 percent off BAR / Best Available Rate, before taxes. Choose As-Used or Guaranteed inventory, agree return provisions by season, and set one test block.
One-page brief for this resort →
The resort's own site →