The play
How to work this one.
Why this one
Family-owned, 20 villa suites with kitchens on the beach, and it already sells seven-night packages. This is the cleanest product match on this stretch of coast.
Likely pressure points
It runs public fall discounts and pay-six-stay-seven summer offers, which point to soft weeks. At this size, the block has to stay small.
What to lead with
Start with a small As-Used block in summer and fall. The owner and manager is not named publicly, so ask Colin Hunte who decides.
Who decides
Colin Hunte: Contact for Tour Operators / Travel Agents / Sales Representatives (exact title not published)
Opening note and meeting plan
Tap a paragraph once to select all of it, then copy.
Colin, I will be in St. Lucia in December. Your villa suites with kitchens suit the seven-night stays our members book. Could I show you how a private member channel could help your fall and summer weeks, with no public rate?
Meeting plan: start with their soft weeks and how they fill them today. Show how password-protected member distribution keeps any rate out of public view. Walk through seven-night, non-refundable stays and the static net rate of about 37 to 40 percent off BAR / Best Available Rate, before taxes. Choose As-Used or Guaranteed inventory, agree return provisions by season, and set one test block.
One-page brief for this resort →
The resort's own site →
