Prepared for Neil Kolton by John Alvarado · records as of November 8, 2026

Secrets St. Lucia Resort & Spa

355 keys · Castries and Marigot Bay loop

Jump to: The money · What is moving · The facts

The play

How to work this one.

Why this one

355 rooms, reopened last year, with a named general manager and a named sales director. The Mullen family owns it and Hyatt's Inclusive Collection runs it.

Likely pressure points

Hyatt's commercial team sets distribution, with a new senior vice president since July. Old RCI / Resort Condominiums International numbers belong to the earlier resort on this site; whether they carry over is unknown.

What to lead with

Meet Alisteer Nelson to learn how decisions run, then go to Hyatt's commercial team. Treat it as groundwork.

Who decides

Carl Ainscough: General Manager (public source, September 2026)

Alisteer Nelson: Director of Sales and Marketing (public source, September 2026)

Carleen Isidore: Associate Director of Sales and Marketing (public source, September 2026)

Jeff Mullen: President and CEO / Chief Executive Officer, Mullen Real Estate Capital (owner) (public source, September 2026)

Eduardo Schutte: Senior Vice President, Commercial, Hyatt Inclusive Collection (public source, July 2026)

Javier Águila: President, Inclusive Collection, Hyatt (public source, July 2026)

Named in older or thinner sources. Do not use in writing until you confirm:

Irene Prado: Regional Vice President, Commercial, Latin America and English-Speaking Caribbean, Inclusive Collection (as of Aug 2023) (last public source, August 2023)

Opening note and meeting plan

Tap a paragraph once to select all of it, then copy.

Alisteer, I will be in St. Lucia in December and would like to learn how Secrets handles distribution, and to show you a private member channel. Could we meet for fifteen minutes?

Meeting plan: start with their soft weeks and how they fill them today. Show how password-protected member distribution keeps any rate out of public view. Walk through seven-night, non-refundable stays and the static net rate of about 37 to 40 percent off BAR / Best Available Rate, before taxes. Choose As-Used or Guaranteed inventory, agree return provisions by season, and set one test block.

One-page brief for this resort →

The people

Who runs it, and who can say yes.

General Manager

Carl Ainscough

General Manager

Resorts on your list: Secrets St. Lucia Resort & Spa.

Full profile →

Director of Sales and Marketing

Alisteer Nelson

Director of Sales and Marketing

Resorts on your list: Secrets St. Lucia Resort & Spa, Zoëtry Marigot Bay St. Lucia.

Full profile →
Carleen Isidore

Associate Director of Sales and Marketing

Carleen Isidore

Associate Director of Sales and Marketing

Resorts on your list: Secrets St. Lucia Resort & Spa.

Full profile →

President and CEO / Chief Executive Officer, Mullen Real Estate Capital (owner)

Jeff Mullen

President and CEO / Chief Executive Officer, Mullen Real Estate Capital (owner)

Resorts on your list: Secrets St. Lucia Resort & Spa.

Full profile →

Senior Vice President, Commercial, Hyatt Inclusive Collection

Eduardo Schutte

Senior Vice President, Commercial, Hyatt Inclusive Collection

Resorts on your list: Secrets St. Lucia Resort & Spa, Zoëtry Marigot Bay St. Lucia.

Full profile →

President, Inclusive Collection, Hyatt

Javier Águila

President, Inclusive Collection, Hyatt

Resorts on your list: Secrets St. Lucia Resort & Spa, Zoëtry Marigot Bay St. Lucia.

Full profile →
What people say

What guests say about this one, in full.

Secrets St. Lucia Resort & Spa

Google: 3.9 stars from 327 reviews. Of the 30 newest reviews inside the window: 14 praise, 4 mixed, 12 complaint; the business replied to 0. Read them on Google

Reddit: No recent public mentions found yet in the forums we read.

Praise November 2, 2026 · Google review

“Absolutely amazing. The people the resort the level of clean. The food. Everything.”

Food and drink
Read the reviews on Google →
Complaint October 29, 2026 · Google review

“Huge stain on my sheets that they made excuses for. They said there was a leak in the roof. But its only on the bottom sheet, not top sheets or blankets. And is there an exceptable excuse for stains on the sheets.”

Read the reviews on Google →
Praise October 27, 2026 · Google review

“the staff is out it is world...so polite and friendly always have smiles on there face and will help u in anyway u need...to.many names to remember...”

Service and staff
Read the reviews on Google →
Complaint October 24, 2026 · Google review

“Honestly I wasn't going to do a google review but after the generic response I received from the resort I feel people should hear all experiences and decide for themselves. Also I'm curious to see who else's experience was similar to mine. Overall the trip was beautiful, but I wouldn't go back to…”

Value for moneyService and staffFood and drink
Read the reviews on Google →
Praise October 23, 2026 · Google review

“This review is long overdue - we stayed here in March 2026 and it was phenomenal. From the start until the finish, the staff went out of their way to make sure we were looked after! As vegans, we were extremely nervous about the food, but boy they did not disappoint! Often with the chefs meeting us…”

Service and staffFood and drink
Read the reviews on Google →
Praise October 23, 2026 · Google review

“We came to St. Lucia for what we hoped would be a dream vacation, and this beautiful resort has so much to offer. From its lush tropical grounds and inviting swimming pools to its excellent restaurants, delicious food, and drinks, there is plenty to enjoy. It is a lovely property in a beautiful…”

Service and staffFood and drink
Read the reviews on Google →
Complaint October 22, 2026 · Google review

“This was the worst resort that I have ever stayed at!! The people saying that they had a wonderful time, must not be seasoned travelers, not use use nice resorts or got paid to write the review, cause it' s no way. I'm only giving the resort a star because I have to, definitely not a 5 star resort…”

Service and staffFood and drinkRooms and upkeep
Read the reviews on Google →
Complaint October 19, 2026 · Google review

“Disappointing Experience, Expected More from Secrets Overall, we expected much better amenities and service from a resort like Secrets. Unfortunately, the experience has been underwhelming. The food is just okay, nothing particularly impressive for a resort of this caliber. The concierge mishandled…”

Value for moneyService and staffFood and drink
Read the reviews on Google →

Older posts, outside the window and not scored (4):

Neutral mention May 21, 2026 · Reddit, r/hyatt

“Booked a room at Secrets St. Lucia on points (100%) and was told I can’t cancel without a $50 cancel fee. However, the room was booked less then 24 hours ago and all on points. Is there any way to get out of this fee? Also, the reservation is for 10 months from now!”

Rooms and upkeep
Read the original post →
Neutral mention May 13, 2026 · Reddit, r/hyatt

“As everyone here knows, Hyatt is changing their award chart on May 20th. As someone that has loved the Hyatt program for a long time, I was really curious about what those changes mean, so I took a deep dive on how cents per point is changing and wanted to share in case it was…”

Value for moneyBeach and setting
Read the original post →
Neutral mention April 23, 2026 · Reddit, r/hyatt

“Hi everyone! My husband and I are hoping to use our Hyatt points before any potential devaluation and would love some advice. We’re deciding between Hawaii and St. Lucia—both are new destinations for us, and we’d like to visit both eventually. We’ve stayed at Secrets in Cancun…”

Value for money
Read the original post →
Neutral mention February 3, 2026 · Reddit, r/hyatt

“I was watching the window for Secrets St. Lucia for January/Febuary 2027. As windows started to open for other Secret's resorts into 2027, it appeared that St. Lucia was going to open through January, then they reverted it back to only right after Christmas 2026. I keep looking…”

Read the original post →

Every summary links to the original post. Compare with the others on the list →

The facts

What the records show.

FactValueStatus and source
Own websitehttps://www.hyatt.com/en-US/hotel/saint-lucia/secrets-saint-lucia-resort-and-spa/smbslChecked against a public source · Source
AddressPrivate beach on Choc Bay, a short drive from CastriesChecked against a public source
DistrictChoc Bay (Castries / Gros Islet boundary, NW coast)Checked against a public source · Source
Keys355Checked against a public source · Source
Product355 balcony rooms and suites including swim-out suites and Preferred Club categories; adults only.Checked against a public source · Source
OwnershipMullen family (John, Jeff and Matt Mullen), Mullen Real Estate CapitalChecked against a public source · Source
ManagementHyatt Inclusive Collection; General Manager Carl AinscoughChecked against a public source · Source
Brand or flagSecrets Resorts & Spas (Hyatt Inclusive Collection)Checked against a public source · Source
Interval InternationalNot on Interval's public St. Lucia directoryChecked against a public source · Source
RCI / Resort Condominiums InternationalOld RCI numbers C371 and RJ06 belong to the former Morgan Bay resort on this site. Whether Secrets keeps them is not known.Checked against a public source · Source
Operating statusOperatingChecked against a public source · Source
Public contactNot found in public sourcesNot confirmed
The money

What the resort keeps, week by week.

Public prices on Booking.com for seven nights and two adults, for the lowest refundable room found, with the taxes and fees shown at right. The commission range is our assumption, so ask what the resort really pays. A week that would otherwise sit unsold earns the resort nothing, and that is the real comparison for your program.

Sample weekWhat the resort keepsTaxes and source
Peak: February 13 to 20, 2027. Deluxe King Room with Tropical ViewPublic price $7,797, with VAT / Value Added Tax inside that price. The net rate is quoted before tax, so no net or OTA / Online Travel Agency comparison is worked out here until the pre-tax rate is known.Read November 8, 2026.
Shoulder: June 5 to 12, 2027. Deluxe King Room with Tropical ViewPublic price $3,850, with VAT inside that price. The net rate is quoted before tax, so no net or OTA / Online Travel Agency comparison is worked out here until the pre-tax rate is known.Read November 8, 2026.
Low: September 18 to 25, 2027. Deluxe King Room with Tropical ViewPublic price $3,850, with VAT inside that price. The net rate is quoted before tax, so no net or OTA / Online Travel Agency comparison is worked out here until the pre-tax rate is known.Read November 8, 2026.
What is moving

Dated news, offers and reviews.

KindWhat it saysWhen and source
Reviews, last ninety days26 Google reviews with text in the last 90 days. Most mentioned: Service and staff (21), Food and drink (20), Rooms and upkeep (15). Flags: New building or renovation (0), Quiet or closed weeks (1), Dining spend or meal plans (5).Google reviews saved November 2 to 8, 2026
NewsFirst anniversary event; American Automobile Association Four Diamond designation announced; Jeff Mullen and GM Carl Ainscough spoke.September 2026 · Source
NewsHyatt named Eduardo Schutte Senior Vice President, Commercial for the Inclusive Collection, effective July 27, 2026.July 2026 · Source
NewsA local report puts the transformation at more than US$90 million.October 2026